Field notes
from the operation.
Perspective on North American retail entry, operational discipline, and what actually happens when a brand meets a Canadian shelf. Written from active engagements, not slideware.
What we're publishing next.
First posts publish in the coming weeks. Every piece comes straight from active engagement work — no generic industry commentary.
What the first month of a Canadian retail engagement actually looks like
The unglamorous week-by-week reality of getting an international brand onto Canadian shelves — importer coordination, first pitches, first orders, first mistakes.
The case for a network-led model in North American retail
Why we don't try to be a full-service agency, a bespoke consultancy, or a national distributor — and why the model that works is a network of specialists, coordinated per engagement.
Nine stores in ten weeks: what the Flojo field cycle actually looks like
Route planning, prospecting, in-store pitches, order-taking, reorder follow-ups. A concrete walkthrough of ten weeks of active retail work on a single brand.
Every new post, straight to your inbox.
Newsletter launches with the first published post. In the meantime, reach out directly.