Positioning·Coming soon
The case for a network-led model in North American retail
Why we don't try to be a full-service agency, a bespoke consultancy, or a national distributor — and why the model that works is a network of specialists, coordinated per engagement.
Imad Babar
6 min read
This piece is still being written.
Every post comes from active engagement work — that means it takes a beat to land. Follow along or reach out directly in the meantime.